Resolution On Laptop With Projector

Dynamic Large Format: Consolidation of a pharmacy with personality. A year

By Irene Lara, Area Manager of Healthcare Gimages.

" The experience at the point of sale is a key element of customer experience, a few seconds in which the senses are large recipients of feelings and motivations, which directly affect the outcome . " This statement is what has motivated the owner of the pharmacy SUR, to design a different and innovative space in all its senses.

Many claim that there is no design progress and are increasingly pharmacies to understand and apply this assertion at the time of reform, in whole or in part, his pharmacy.

pharmacies today are not what they were ten years ago. The trends have left the market has changed and trends both local cause, such as furniture or dealing directly with clients have changed. And not just reforming pharmacies but are created ambitious projects that take into account the architecture, interior design, visual communication and furniture. The result is obvious: different pharmacies, attractive and well structured to make a visit to a shopping experience satisfying and loyal.

But how to get a visual harmony that meets these improvements?

Well, designing a project to integrate from the beginning, each of the elements capable of creating a unique atmosphere

We already know the power of signage at point of sale as channel, captures 10 times more attention than static signage, reducing the perception of waiting times of customers by 15% and improved for 90% of consumers, the image they have of the establishment. For the pharmacy, also an increase in sales and cross selling that ranges between 7% and 28%.

Also known are the advantages that encourage pharmaceutical reform: improving category management, increased turnover, reduced stock, space optimization and traffic management ... successful reform achieved sales growth around 15% 20%.

's commitment Gimages: is based on uniting the advantages of both concepts, architectural design and dynamic marketing through the integration of dynamic communication channel in the furniture of the pharmacy and made it, do so in a stunning, large format: video Wall, more powerful, visual and innovative. A bet that no doubt set trends in the pharmacy of the future, combining dynamic design and marketing in a state of perfection.

The installation of a dynamic communication system via a video wall, beyond improving the shopping experience and facilitate access to information in a simple and effortless by customers allows us to transform the atmosphere of the place, convey a mood that reflects the pharmacy, but above all, we can not leave anyone indifferent.