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To Think ... Newly released

From Degen, we can not avoid the controversy that is attracting these days about headscarf, but complicated issue to be addressed. The public spaces, and the school has an important place in them, should be preserved symbologies than those corresponding to the common agreement. The more, if those symbols are to make visible the unequal treatment and recognition among citizens, women and men. We need a secular school and without veils.

To assist the necessary reflection, here are some articles of Amelia Valcárcel and Nazanin Amirian. We hope you will help establish points of view on this issue.

Article 1 Amelia Valcárcel 2007

Statements Amelia Valcárcel 2010

Article 3 Nazanin Amirian 2010

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How the Digital Signage can help to public bodies?

By Julio Villalobos, Area Manager of Public & Health

As mentioned earlier in this blog, technology has brought the concept of "The Democratization of Marketing" and how, as a result of it, a host of communication and marketing tools are put to the slaughter of any company or organization, regardless of size or type. Conceptually

the world is evolving and the Marketing and Communications are evolving in parallel. Marketing and communication are tools for the exclusive use of large multinationals, one associated with the sale of products, but are and must be used and basic tools in marketing communication strategies and public or private organizations and public service marketing and communication are not exclusive or associated with the sale of products, but increasingly used in the sale of services, whether an actual sale this sale, as the consultation of a physician or the provision of public services in a Town Hall, university or hospital.

In Spain, Digital Signage is being introduced notably in the sectors of public services, whether in private companies providing public services such as public authorities themselves. These companies or agencies have realized the necessity of having that relationship with citizens in the case of municipalities, working the relationship between University students or as a hospital communicates with the user of it and with their workers.

In Digital Signage as any other element of communication, secrecy of communication is very familiar with the real communication needs of each type of public entity, which will be different in a municipality, university or hospital and know how to coordinate such a function the target to which they are addressed, citizens, students or users of a hospital, adapting level content type to be issued and their duration, with the sole purpose of attracting users' attention and make this look at the screens that content than These issues interest you, informs and entertains.

The Digital Signage has been equated to public agencies and private organizations with public services to the majors in terms of communication skills and marketing are concerned.

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our registration number


Along the premiere of the spring has arrived - finally! - The resolution with which DEGEN Association is registered in the Register of Associations under number 9245. Administrative process has been a bit long in which we had to make some minor change in the statutes that, even without being of importance to the bottom of them, has led to delays in registration. This is needed to meet the objectives and goals scored in the Constitution, which include registration as a Collaborating Organisation of the Ministry of Education. In this way we have not only aid but with the recognition of contributions of our Association in all matters relating to gender equity in education. We inform
also an article on our Association, appeared in the first issue of the Journal "CODE 21", has just released the CEP of Villamartin. You can access it in the CEP and HERE , the linked article.

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Gimages: Snapcomms achieves exclusive to Spain.

communication solutions for corporate employees and internal communication tool, continue to grow. To do this, and after the first implementations of dynamic communication channels through screens in large corporate offices, Gimages has reached an exclusive agreement with Snapcomms , a New Zealand company that provides software for internal communication most advanced market.

The snapcomms offers 7 tools for communication within each job. By software run by an administrator, you can send segments to each user or groups of users, alerts, surveys, videos and information or training, information tickers or online RSS ... Therefore, we speak of an easily manageable tool with feedback from the powerful internal communication, which comes for a more user-friendly, efficient and personal emails, newsletters or intranets.

Implementation of Snapcomms in large multinational companies in other countries is already a reality for one year, and we expect to have mounted Gimages different snapcomms tools for our clients throughout 2010. The application in Spain will be called g: snap, and a period of one month will be marketable. Undoubtedly, a tool that launches Gimages English and allows them, through the use of new technologies, improving business communication and their collaborators.

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The arrival of Digital Signage to the world of Marketing and Communication

By Julio Villalobos , Area Manager of Public & Health

The development of new technologies associated the continuing need to use more information and bring this to our users, consumers or friends quickly, segmented, qualitative and efficient, has brought a revolution in relation to the world of Marketing and Communication , capillary achieving greater access to these communication activities, years ago exclusively reserved only for large corporations and now available to almost all companies, which today is called "The Democratization of Marketing " - www.marketingdemocratico . com

A good example of the democratization of Marketing, is the novel concept of "Digital Signage" ie, the use of digital content broadcast through controlled access screens IP (Internet), allowing you to create custom digital TV channels for companies, sectors, types of users, etc .... The digital signage has great potential level as content creation, content syndication, content adaptation to different consumers, program planning, all in real time and costs too distant to those that existed in the world audiovisual production a few years ago, so once again, communication was democratized.

The benchmark in global digital signage or also known popularly as "Corporate TV" is without doubt the American market, where almost 20% of companies and institutions have a certain level communication channel itself, based on digital signage either as external communication tool with their users or clients or internal communication tool with their own professionals.

At Spain, digital signage is a communication tool in its infancy, in which there are very few companies specializing in the development from the perspective 360 \u200b\u200bdegrees, from consulting prior to, what to communicate, how to communicate, which communicate development of content, the manager of the same, the integration of hardware contained in the emission (screens) to continuously monitor the system work.

The Digital Signage, it does have some parallels with the situation that the companies had to live 10-15 years to evolve from not having to have website to communicate in a static, flat with their customers and employees, to do so dynamic, personalized and constantly updated. Today it seems unthinkable that a company with a minimum of organization or public institution does not have a communication tool internally or externally as a web page, as the digital signage (corporate Tv) is the next step 15 years later, as a complementary tool to the web and intrenets, since the webs are actions of proactive information (pull) in which users have to go to find information and instead in digital signage is the user information in a reactive way (push) and is well developed adequately in content to the consumer.

Within 5 years, as digital signage will be implemented in society as they are today the sites for enterprises that have a physical presence.

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Gimages Presentation: Hearing

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by Carlos Guerreiro

The first thing to be clear is that the audience (consumers, viewers) work with the digital signage and before any other means of communication: if the content that offer is not interesting, informative or entertaining ... not see it. Just change the channel, rotate the page or, in the case of digital signage, just look the other way and continue with what they had gone to make in the supermarket, on the bench or in the mall. At the end of the day have no obligation to look at the screens and their "mission" is to buy, Take money from the bank or stroll through the mall.

Photo: Autowitch

As consumers have their mission, a clear objective of what they need when they leave home, digital signage as well. Its mission is to offer consumers new experiences through technology that will be useful, informative and entertaining, taking into account their needs in each environment: their needs are not the same in the supermarket than in the bank, in a car dealer who at a gas station or your expectations are the same in the office at a mall.

One of the largest and most frequent errors in implementing a digital communication platform is to focus all efforts on the technology instead of focusing on the needs of "consumidorclienteempleadoespectador."

Technology is a vehicle to create experiences, but the last thing to decide on the process. The first thing is to know how the consumer interacts at point of sale, what are their habits in each environment, what their needs and how we can help you enjoy a better experience (through the content, design, visual atmosphere, programming and technology) to give a good reason to return. That is the key to this business: the experience to live, enjoy, share and remember.

A digital communication platform well designed, both in form and content, transforms a conventional point of sale point of sale "smart."

An example:

Pepe comes to a major new area of \u200b\u200bbricolage. At the entrance a totem tells the location of different sections and how to access them will even print a map location if desired. Find a

nuts. Upon arrival at the department, rather than having to look in a heavy catalog of many pages and very small print, access to information quickly through an interactive display where the products are and are easily seen.

A screen in the video shows a linear information on the latest developments and features of shower heads and decide to buy one that is on offer and that his wife was claiming it for weeks. Pepe has done what he was looking faster than he expected, have made a purchase well informed about a new product and are satisfied.

experience in this new center would have liked. Return.

This example shows three key elements to create an experience through technology:

1/Solucionar
Pepe problem found what I wanted thanks to the screen that "guided" to the department he needed. The interactive display offered a new experience to find the nuts in a more fun and easy.

2 / Provide
A video information informed about the characteristics of a product I needed and chose the one that best suited their needs.

3 / Create a WOW!
Pepe never bought that. Technology and fun helped him in the act of purchase. What a difference from the other school where I was usually buy!

This distinction is key in an increasingly competitive market, where offers and products are virtually identical. The experience of Peter in the new center of bricolage makes all the difference to the establishments of the competition.

Obviously, this is just an example narrative of the experience of a consumer who participates in a new form in the act of purchase, but a clear illustration of the enormous possibilities offered by technology when applied in an intelligent manner, taking into account the needs, expectations and habits of consumer behavior at the point of selling the interests and combining it with business goals: apart from the competition and provide value to its customers to involve them in the act of buying as never before had done and give a good reason to come back ... And buy!

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experience and effectiveness information screens

by Javier Serrano

The history of the media was relatively static until the last few years: first was the press, then came the radio, and finally stepped in television. And so for a long time: print, radio and television.

Photo: TGIGreeny

Internet was a major turning point. Initially, raised questions, the large groups were skeptical. But today is a fully operational reality. Media, Internet brought greater ease of access to content, immediate knowledge of the news and save time when reading certain information, as the online versions of news tend to be smaller than those in the physical environment.

digital signage systems accentuate this trend. Communication channels through screens allow users to reach a much more effective. First, because the consumer of information is that access to the source, the mere fact of passing around a screen allows information. It's information that does not require active intervention by the user. Put another way: the user wants to or not reported.

On the other hand, it is a much faster system, information pills six or eight seconds we explain the most relevant information. It is true that the further news will be necessary to use a more conventional (digital signage is not intended to replace the mainstream media, but rather complement them), but within seconds, a citizen can be perfectly up to date with the news of the day .

addition, the ability to segment content based on the type of public, schedule, the location ... can deliver news of special relevance for those who read them: in a sports shop will be sporting, while in a financial corporation abound economic information, and an association of fishermen precedence weather forecast.

And all this without prejudice to the immediate information: the contents are updated every five minutes, so that a display can give information about the press conference that the Prime Minister has offered just a few minutes, or offer the result the Madrid-Barcelona near real time.

The digital signage is here to stay. In the field of media communication, not to replace, but complement and provide service to many people who for one reason or other, often have no access to news content. And do not talk about theory: Europa Press and La Vanguardia have entered fully ...

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Welcome to our blog

by Francesc Font

Hi all,
Welcome to our blog, a place to share with you all our knowledge, experience and views on communication and technology, particularly digital communication.

Let me before I explain what we intend this blog to reflect. For many it is known that Alexander Fleming invented penicillin, which Einstein created the theory of relativity and is considered the father of the atomic bomb (though he was a pacifist), that Columbus discovered America (although every day there are more conflicting versions), but the big question for me is; who invented internet? Perhaps it is not the greatest invention ever created? If you do not agree with me, please ask you how you changed their life online, and if you are not able to see it yet, quieter than a matter of time that way. But let the blog that is what it touches.

The other day I heard that a blog can serve for many things, such as documents of our own knowledge, enrich the views of others in many cases more knowledgeable than us to have immediate feedback in the form of comments and quotes to other sites, interact, discuss, comment ...

In this blog, do not pretend to be the most we know about digital communication, but put on the table for thought to serve as a basis for discussion and for further research and improvement in the field of digital communication. This blog should be a book VIVO.

Those who do not know Gimages and people say we're a company that is passionate about using technology to improve communication, both the internal and external, and we carry more than 4 years working on it, with the same enthusiasm as the first day. Somos ENTREPRENEURS digital communication.


And why, regardless of the medium (screen, web tv, Smartphones ...) try to explain and discuss our experiences in this sector, in areas as varied as software, digital content management project, the profitability of these investments, how to communicate internally, as communicated in the retail, new applications and new media, advertising exploitation in the media, the hidden costs ... marketing in general, technology

be an entrepreneur ... So if you are interested in topics that we offer, regardless of whether you are an employee, supplier, customer, working in the sector, student, or simply interested in these issues, we welcome and encourage you to participate with us.

I want to finish this entry to our blog, giving thanks to Tim Berners Lee, the father of the WWW that has helped to democratize knowledge and freedom of expression, values \u200b\u200bthat are very present in our blog, and Vinton Cerf, father of the protocol TCIP allows us to work and enjoy what we do.

The world is a CLOUD!