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The ROI in the Digital Signage ... finally some positive

For Francesc Font, BDM Gimages:

One thing that surprised me most in this sector is the persistence of most of its players to speak to your customers or potential customers, the ROI theoretical dynamic communication channels, in an entirely subjective and always leaving random response and interpretation of the client. True

audience measurement in this type of channel is always complicated, too expensive and say that if we take into account the volume of which we speak, but it is also true that if we fail to demonstrate the impact and profitability in the retail, saving digital signage versus the static quality of the impact ... does not make sense that we strive to try to explain in other ways, why only ROI purely objective, real data is what matters.

And here is welcome to give us data from the Salle Technova of Barcelona, \u200b\u200bwho have made a study of digital signage in Spain more than interesting, with statistics also demonstrate the efficiency of digital signage.

I attached the most relevant:
• 33% of people who pass by posters dynamic look at the screen for more than a second, while only 15% look at the static display.
• static display: average of 4.7 sec.
• DSi screen: Average of 7.4 sec.
• DSi is more effective during hours with low turnout of people. Outside peak hours, nearly three times more people look at a digital display (38%), rather than a static screen (13%), for more than 1 sec.
• During peak hours, the rate of flow of people watching a digital display was reduced to 30%, compared with 18% for static display.
• If you design a basic digital animation, a 28% increase in people looking DSi screens. When increasing the level of design animation, however, the percentage of people watching the screens is reduced. This analysis suggests that a basic animation is more effective than more complex animation.

addition to these statistics, most marketing studies agree that:
• 70% of buying decisions are made at the point of sale
• By 89% Consumers like to see dynamic displays at point of sale
• There is a 24% average increase in sales for digital advertising campaign

Interesting course these statistics, we also provide surprising data (for many) about how it impacts a digital animation, depending on whether its design is basic or more complex.

From here to thank the Salle Technova by this study provides some light on a sector note CRISIS capitalized, although the future is bright. See pdf attachment.

continue to work to improve the data and the digital signage is in Spain than it is in other countries. Thanks!

Red Mark Forehead Headache

Books that help ...

I enclose a resource published by the Government of Cantabria. Can be used not only in the matter "Education citizenship "but could be useful in tutorials and in the field of" Social Change and Gender ". At its author, Ellen Simon, who both have learned, we appreciate that it remains close to those in the classroom and provide us , with their good work, our task.

To access the material

Older Cans Of Chicken Broth

The Digital Signage as a communication tool in hospitals

By Julio Villalobos, Area Manager of Public & Health

Hospitals are beings with a lot of people in them, some are users and other workers, but the Hospital as an organization has specific needs communication with them.

hospital users are the most heterogeneous in age, sex, religion, but so are the reason why they are users of a hospital. May be in emergency and waiting rooms of pediatric orthopedics, obstetrics, ... and each have a different user profile, with different time duration in the rooms and with a different communications needs, so searching a system that allows you to target by profile, to adapt the content of communication to each target and its temporary space is a basic approach to achieve efficient and effective communication in a hospital setting. A hospital also

needs to transmit other information, such as feeding patterns, hygiene, medication or even no messages to the user behavior such as "no smoking", "turn off cell phones," whisper "or emergency messages like "we need blood type b +", etc ... Have you ever seen a few posters, leaflets and booklets are in a hospital? The Digital Signage is a good way to coordinate and centralize all communication and eliminate all the "paperwork" that pervades the public spaces of hospitals.

A hospital is no less a large service company and as such, a large percentage quality of services provided is determined by the level of professionalism, satisfaction and feeling of belonging to the organization that their workers have, so that a hospital needs to continually communicate to people that form, its practitioners. People working in a hospital not only are doctors, there are also nurses, janitors, administrative staff, cleaning, security, etc ... and they all form and provide the level of service and quality in a hospital.

A digital signage system in a hospital meets the needs of communication that a hospital has in its three main lines of communication, the Hospital and its users the Hospital with its professionals and between professionals and users as shown in the accompanying graph result in the positioning of the hospital environment in both the users as in the professional environment.

Hospital
communication with users has to be intended to inform users of hospital services, entertains the user to mitigate the sense of waiting or desire, to generate patterns of behavior within the hospital, communication patterns consumption on the environment, health, loyalty to their users, to position the hospital, raising their professional excellence and ultimately, any element of communication channel standard, periodic or point you want to reach users in a segment or global. Hospital
communication with our staff must be oriented to specific issues of formal communication, but above all communication elements designed to heighten the sense of belonging and pride of the professionals in the hospital.

relevant cases in Spain are the Hospital Universitario de Bellvitge and the Hospital de Granollers who have made a clear commitment to the Digital Signage system, who after this activity as a tool of communication between the Hospital and its users has also implemented as a tool for internal communication professionals to complement your intranet, and that not all hospital staff has access to a PC and therefore to the intranet of the hospital. In addition, communication via screens (Digital Signage) is reactive, coming to you, is set in content and duration to the time of communication and makes it a more fresh, close and dynamic, so that communication is very efficient and powerful .

The Digital Signage, change the mode of inter-communication between the hospital and professional users.