By Julio Villalobos, Area Manager of Public & Health
Hospitals are beings with a lot of people in them, some are users and other workers, but the Hospital as an organization has specific needs communication with them.
hospital users are the most heterogeneous in age, sex, religion, but so are the reason why they are users of a hospital. May be in emergency and waiting rooms of pediatric orthopedics, obstetrics, ... and each have a different user profile, with different time duration in the rooms and with a different communications needs, so searching a system that allows you to target by profile, to adapt the content of communication to each target and its temporary space is a basic approach to achieve efficient and effective communication in a hospital setting. A hospital also
needs to transmit other information, such as feeding patterns, hygiene, medication or even no messages to the user behavior such as "no smoking", "turn off cell phones," whisper "or emergency messages like "we need blood type b +", etc ... Have you ever seen a few posters, leaflets and booklets are in a hospital? The Digital Signage is a good way to coordinate and centralize all communication and eliminate all the "paperwork" that pervades the public spaces of hospitals.
A hospital is no less a large service company and as such, a large percentage quality of services provided is determined by the level of professionalism, satisfaction and feeling of belonging to the organization that their workers have, so that a hospital needs to continually communicate to people that form, its practitioners. People working in a hospital not only are doctors, there are also nurses, janitors, administrative staff, cleaning, security, etc ... and they all form and provide the level of service and quality in a hospital.
A digital signage system in a hospital meets the needs of communication that a hospital has in its three main lines of communication, the Hospital and its users the Hospital with its professionals and between professionals and users as shown in the accompanying graph result in the positioning of the hospital environment in both the users as in the professional environment.
communication with users has to be intended to inform users of hospital services, entertains the user to mitigate the sense of waiting or desire, to generate patterns of behavior within the hospital, communication patterns consumption on the environment, health, loyalty to their users, to position the hospital, raising their professional excellence and ultimately, any element of communication channel standard, periodic or point you want to reach users in a segment or global. Hospital
communication with our staff must be oriented to specific issues of formal communication, but above all communication elements designed to heighten the sense of belonging and pride of the professionals in the hospital.
relevant cases in Spain are the Hospital Universitario de Bellvitge and the Hospital de Granollers who have made a clear commitment to the Digital Signage system, who after this activity as a tool of communication between the Hospital and its users has also implemented as a tool for internal communication professionals to complement your intranet, and that not all hospital staff has access to a PC and therefore to the intranet of the hospital. In addition, communication via screens (Digital Signage) is reactive, coming to you, is set in content and duration to the time of communication and makes it a more fresh, close and dynamic, so that communication is very efficient and powerful .
The Digital Signage, change the mode of inter-communication between the hospital and professional users.
0 comments:
Post a Comment