Brownies - Thinking Day Activites

The ROI in the Digital Signage ... finally some positive

For Francesc Font, BDM Gimages:

One thing that surprised me most in this sector is the persistence of most of its players to speak to your customers or potential customers, the ROI theoretical dynamic communication channels, in an entirely subjective and always leaving random response and interpretation of the client. True

audience measurement in this type of channel is always complicated, too expensive and say that if we take into account the volume of which we speak, but it is also true that if we fail to demonstrate the impact and profitability in the retail, saving digital signage versus the static quality of the impact ... does not make sense that we strive to try to explain in other ways, why only ROI purely objective, real data is what matters.

And here is welcome to give us data from the Salle Technova of Barcelona, \u200b\u200bwho have made a study of digital signage in Spain more than interesting, with statistics also demonstrate the efficiency of digital signage.

I attached the most relevant:
• 33% of people who pass by posters dynamic look at the screen for more than a second, while only 15% look at the static display.
• static display: average of 4.7 sec.
• DSi screen: Average of 7.4 sec.
• DSi is more effective during hours with low turnout of people. Outside peak hours, nearly three times more people look at a digital display (38%), rather than a static screen (13%), for more than 1 sec.
• During peak hours, the rate of flow of people watching a digital display was reduced to 30%, compared with 18% for static display.
• If you design a basic digital animation, a 28% increase in people looking DSi screens. When increasing the level of design animation, however, the percentage of people watching the screens is reduced. This analysis suggests that a basic animation is more effective than more complex animation.

addition to these statistics, most marketing studies agree that:
• 70% of buying decisions are made at the point of sale
• By 89% Consumers like to see dynamic displays at point of sale
• There is a 24% average increase in sales for digital advertising campaign

Interesting course these statistics, we also provide surprising data (for many) about how it impacts a digital animation, depending on whether its design is basic or more complex.

From here to thank the Salle Technova by this study provides some light on a sector note CRISIS capitalized, although the future is bright. See pdf attachment.

continue to work to improve the data and the digital signage is in Spain than it is in other countries. Thanks!