English Futanari Doujinshi

by Carlos Guerreiro

The first thing to be clear is that the audience (consumers, viewers) work with the digital signage and before any other means of communication: if the content that offer is not interesting, informative or entertaining ... not see it. Just change the channel, rotate the page or, in the case of digital signage, just look the other way and continue with what they had gone to make in the supermarket, on the bench or in the mall. At the end of the day have no obligation to look at the screens and their "mission" is to buy, Take money from the bank or stroll through the mall.

Photo: Autowitch

As consumers have their mission, a clear objective of what they need when they leave home, digital signage as well. Its mission is to offer consumers new experiences through technology that will be useful, informative and entertaining, taking into account their needs in each environment: their needs are not the same in the supermarket than in the bank, in a car dealer who at a gas station or your expectations are the same in the office at a mall.

One of the largest and most frequent errors in implementing a digital communication platform is to focus all efforts on the technology instead of focusing on the needs of "consumidorclienteempleadoespectador."

Technology is a vehicle to create experiences, but the last thing to decide on the process. The first thing is to know how the consumer interacts at point of sale, what are their habits in each environment, what their needs and how we can help you enjoy a better experience (through the content, design, visual atmosphere, programming and technology) to give a good reason to return. That is the key to this business: the experience to live, enjoy, share and remember.

A digital communication platform well designed, both in form and content, transforms a conventional point of sale point of sale "smart."

An example:

Pepe comes to a major new area of \u200b\u200bbricolage. At the entrance a totem tells the location of different sections and how to access them will even print a map location if desired. Find a

nuts. Upon arrival at the department, rather than having to look in a heavy catalog of many pages and very small print, access to information quickly through an interactive display where the products are and are easily seen.

A screen in the video shows a linear information on the latest developments and features of shower heads and decide to buy one that is on offer and that his wife was claiming it for weeks. Pepe has done what he was looking faster than he expected, have made a purchase well informed about a new product and are satisfied.

experience in this new center would have liked. Return.

This example shows three key elements to create an experience through technology:

1/Solucionar
Pepe problem found what I wanted thanks to the screen that "guided" to the department he needed. The interactive display offered a new experience to find the nuts in a more fun and easy.

2 / Provide
A video information informed about the characteristics of a product I needed and chose the one that best suited their needs.

3 / Create a WOW!
Pepe never bought that. Technology and fun helped him in the act of purchase. What a difference from the other school where I was usually buy!

This distinction is key in an increasingly competitive market, where offers and products are virtually identical. The experience of Peter in the new center of bricolage makes all the difference to the establishments of the competition.

Obviously, this is just an example narrative of the experience of a consumer who participates in a new form in the act of purchase, but a clear illustration of the enormous possibilities offered by technology when applied in an intelligent manner, taking into account the needs, expectations and habits of consumer behavior at the point of selling the interests and combining it with business goals: apart from the competition and provide value to its customers to involve them in the act of buying as never before had done and give a good reason to come back ... And buy!