by Javier Serrano
The history of the media was relatively static until the last few years: first was the press, then came the radio, and finally stepped in television. And so for a long time: print, radio and television.
Photo: TGIGreeny Internet was a major turning point. Initially, raised questions, the large groups were skeptical. But today is a fully operational reality. Media, Internet brought greater ease of access to content, immediate knowledge of the news and save time when reading certain information, as the online versions of news tend to be smaller than those in the physical environment.
digital signage systems accentuate this trend. Communication channels through screens allow users to reach a much more effective. First, because the consumer of information is that access to the source, the mere fact of passing around a screen allows information. It's information that does not require active intervention by the user. Put another way: the user wants to or not reported.
On the other hand, it is a much faster system, information pills six or eight seconds we explain the most relevant information. It is true that the further news will be necessary to use a more conventional (digital signage is not intended to replace the mainstream media, but rather complement them), but within seconds, a citizen can be perfectly up to date with the news of the day .
addition, the ability to segment content based on the type of public, schedule, the location ... can deliver news of special relevance for those who read them: in a sports shop will be sporting, while in a financial corporation abound economic information, and an association of fishermen precedence weather forecast.
And all this without prejudice to the immediate information: the contents are updated every five minutes, so that a display can give information about the press conference that the Prime Minister has offered just a few minutes, or offer the result the Madrid-Barcelona near real time.
The digital signage is here to stay. In the field of media communication, not to replace, but complement and provide service to many people who for one reason or other, often have no access to news content. And do not talk about theory: Europa Press and La Vanguardia have entered fully ...
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