By Julio Villalobos, Area Manager of Public & Health
As mentioned earlier in this blog, technology has brought the concept of "The Democratization of Marketing" and how, as a result of it, a host of communication and marketing tools are put to the slaughter of any company or organization, regardless of size or type. Conceptually
the world is evolving and the Marketing and Communications are evolving in parallel. Marketing and communication are tools for the exclusive use of large multinationals, one associated with the sale of products, but are and must be used and basic tools in marketing communication strategies and public or private organizations and public service marketing and communication are not exclusive or associated with the sale of products, but increasingly used in the sale of services, whether an actual sale this sale, as the consultation of a physician or the provision of public services in a Town Hall, university or hospital.
In Spain, Digital Signage is being introduced notably in the sectors of public services, whether in private companies providing public services such as public authorities themselves. These companies or agencies have realized the necessity of having that relationship with citizens in the case of municipalities, working the relationship between University students or as a hospital communicates with the user of it and with their workers.
In Digital Signage as any other element of communication, secrecy of communication is very familiar with the real communication needs of each type of public entity, which will be different in a municipality, university or hospital and know how to coordinate such a function the target to which they are addressed, citizens, students or users of a hospital, adapting level content type to be issued and their duration, with the sole purpose of attracting users' attention and make this look at the screens that content than These issues interest you, informs and entertains.
The Digital Signage has been equated to public agencies and private organizations with public services to the majors in terms of communication skills and marketing are concerned.
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